Privacy Policy
Last Updated and Effective Date: June 19, 2026
Our Commitment to Privacy
Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online and offline information practices and the choices you can make about the way your information is collected and used (collectively, the "Policy"). To make this Policy easy to find, we make it available on our homepage and at every point where personal information might be requested. Throughout this Policy, "we", "us", and "our" refers to 5.11, Inc. and its parents, subsidiaries, and its affiliated entities, and "Website" or "Site" refers to www.511tactical.com, including mobile versions of those sites. We may make full use of all information that is de-identified, aggregated, or otherwise not in personally identifiable form.
How We Collect Personal Information
We collect personal information using three methods: 1) from you when you choose to voluntarily provide it to us or our affiliates; 2) using automated technology, including when you visit our Site or interact with our electronic advertisements or communications; and 3) using third party sources including but not limited to service providers, entities providing data analysis and analytics, social media and social networking websites and other entities. We may collect personal information from customers both online and offline. On some pages, you may order products, make requests, submit product reviews, and register to receive materials or information. We collect your personal information when you create an account on the Website to assist your online shopping experience, such as shipping addresses, email addresses and billing information. Accounts are completely optional. If you do not wish to set up an account, you can proceed to checkout as a "Guest."
The Personal Information We Collect
The types of personal information collected include personal identifiers, financial and commercial information, and Internet and device information, including your name, address, email address, phone number, and credit/debit card information. We may collect information about your browsing history, search history, purchase behavior, IP address, device type, cellular carrier, location information, and other information regarding your interaction with a particular website, application, or advertisement. We may combine information you give us with other information from 5.11 sources or transactions, including 5.11 Stores, direct mail, catalogs, events, and automatic data collection sources. We may also combine that information with data that is publicly available and/or data from third parties.
Automatic Data Collection
5.11 and its analytics and other service providers use technologies such as cookies, web beacons, tags, scripts and other similar technologies to collect certain information. These technologies are used to help us and our business partners analyze trends, administer the Sites, remember preferences, track users' movements around the Sites and gather demographic information about our customer base as a whole. We use essential cookies, session cookies, functional (personalization) cookies, and analytics cookies. To find more information about cookies and for instructions on how to disable them please visit allaboutcookies.org or visit the help section of your browser. Our Website does not respond to "do-not-track" signals.
The Way We Use Personal Information
We use the information you provide when placing an order to ship the product and to confirm delivery, to improve your shopping experience, help target or suggest products for you, and/or to help analyze and improve our Website's overall performance. We also use the information to improve or create services and products, streamline checkouts, conduct analytics, connect with you regarding your requests or feedback, market our products or services, find and prevent fraudulent or illegal activity, enforce our policies and agreements, debug and fix errors, comply with legal or regulatory obligations, and manage our relationships.
Email/Text Marketing
We will occasionally send out promotional emails to our previous purchasers. If you no longer wish to receive email marketing communications from us, you may opt-out by using the unsubscribe method provided in our communications. Please note that unsubscribing from promotional material will not prevent us from contacting you for other reasons, such as responses to customer service inquiries. You may also choose to participate in certain text or SMS/MMS marketing. If you opt in to such marketing, we may collect and use certain personal information, including phone number, email, product browsing behavior, purchase behavior, device type, cellular carrier, and location.
How We Disclose Your Personal Information
We may share personal information with our vendors, subsidiaries, partners, and third-party independent contractors for purposes of performing functions on behalf of us, such as processing credit card transactions; providing you with product offers, marketing or promotional materials; and tracking information generated through our Website or social media sites. Our vendors, partners and third-party independent contractors are obligated contractually not to use or share your personal information for unauthorized purposes. We may also disclose personal information to outside parties if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; to enforce the Terms of Use of our Website; or to prevent imminent physical harm.
Our Commitment to Data Security
To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place and maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect. While we use reasonable efforts to protect personal information, we cannot guarantee its security. If we are required to inform you about a security incident, we will do so electronically, in writing, or by phone, as the law permits.
Intended Audience; Children
We do not knowingly collect information from minors. Children (under the age of 18) are not eligible to use the Website unsupervised, and we ask that children do not submit any personal information to us. If you are not 18 or older, you should not visit or use our Website. If you become aware that a minor has provided us with personal information without appropriate consent, please contact us so that we can take the appropriate steps.
How to Contact Us
Should you have other questions or concerns about this Policy, please send us an email inquiry to info@hds-inc.com. We may modify the terms of this Policy at any time by posting the revised Policy on this page. We recommend that you check this page for updates when you visit our Website to ensure you are aware of and understand our current Policy.